Marketing Strategy

Marketing & Community Growth Strategy

A successful launch and expansion of Gethar require a strong marketing approach and an engaged community. To support this, a detailed marketing plan has been developed, backed by dedicated funding—as previously mentioned, 20% of the total token supply (600 million GTH) is reserved for marketing and partnerships.

These resources will fuel a multi-phase promotional strategy, which includes:

Social Media & Influencer Engagement

• Active presence on Telegram, Discord, Instagram, and other platforms to engage the community with short videos, concept art, and sneak peeks.

• Collaboration with crypto influencers, bloggers, and streamers who will discuss Gethar: Meet & Earn and share their beta impressions.

• Articles and reviews on crypto and gaming media platforms, highlighting the advantages of Meet & Earn, such as Stellar’s low fees and the fusion of gaming and social interaction.

Community Growth & Referral Programs

• Strong focus on community-building through interactive engagement and loyalty incentives.

• Referral program rewarding users for inviting friends (bonuses in GTH tokens or exclusive NFTs).

• Bounty campaigns where active community members earn tokens by:

  • Creating content (reviews, guides, video tutorials).

  • Translating materials into multiple languages.

  • Moderating chats and assisting newcomers.

• Gamified marketing to nurture an early core of loyal supporters.

PR & Offline Events

• Participation in major industry events: crypto conferences, game expos, and hackathons.

• Live product showcases, networking, and speaking engagements to attract both users and business partners.

• Negotiations are underway for representation at several top-tier crypto conferences next year.

• Media partnerships:

  • Press releases on leading crypto and gaming news platforms.

  • Interviews with the founders.

  • Feature articles to boost brand recognition.

Launch & Post-Release Marketing

• Massive promotional push during official launch (v1.0), including:

  • Airdrops of GTH tokens to new users, allowing them to start interacting with Gethar immediately.

  • Social media contests with valuable rewards.

  • Gameplay showcase streams to generate buzz.

• Sustained marketing efforts post-launch:

  • Regular seasonal updates, special events, and collaborations to maintain engagement.

  • Periodic advertising campaigns and media coverage to attract new waves of users.

This strategic marketing approach ensures a steady, organic audience growth and keeps Gethar relevant and competitive in the Web3 space. With a strong token-backed budget, the project is well-positioned for an aggressive market entry and long-term success.